Government Olympic Communication Newsroom
News and media resources for journalists covering London 2012
Business and tourism key facts
- 1 in 5 jobs in East London is in the creative industries; it is the largest cluster of artists and arts organisations of any capital city.
- 98 per cent of the £6 billion of Olympic Park contracts went to UK-based companies.
- 200 business ministers and global CEOs expected at Global Investment Conference
- 300 companies are now based at Tech City, up from 15 firms in three years.
- 3,500 meetings between UK companies and potential overseas buyers to be initiated by the British Business Embassy
- 10,000 people now employed at £1.4 billion Westfield Stratford City shopping centre.
- 12,000 additional tourism jobs are expected to be created through increased domestic tourism over the next three years.
- 46,000 people worked on the Olympic Park during construction, a fifth of them from local communities.
- £1 billion worth of extra business to UK firms expected from Games-related trade campaigns.
- 4.6 million extra visitors expected to come to the UK over the next four years, spending more than £2 billion and generating nearly 60,000 jobs.
- 4 billion people around the world expected to watch London 2012 – a GREAT chance to showcase the best of Britain.
- £115 billion per annum – tourism is the UK’s fifth biggest industry, with the potential to grow even further in the years ahead.
- As part of the GREAT campaign, VisitBritain is running its biggest, most ambitious tourism marketing programme in ten years.
- VisitEngland running an unprecedented TV campaign offering 20.12% discounts on holidays at home.
- VisitEngland campaign aims to generate £500 million extra tourism spend and create 12,000 extra jobs over the next three years.