Born in Lagos, Nigeria, Ade is a former Paralympic basketball player who now works as a Channel 4 presenter, and will be a major part of its presenting team during the London 2012 Paralympics. He believes the media focus on the Games will help transform people’s perceptions of disability: “The first Games I watched and understood were the Los Angeles Olympics in 1984. These Games were where I first encountered some of my sporting heroes including Daley Thompson, Seb Coe and Edwin Moses.

“This summer, Channel 4 will bring its unique vision to the London 2012 Paralympics. Our Paralympians will become household names. In 2012, my Daley Thompson will be your David Weir, my Seb Coe will be your Ellie Simmonds, my Edwin Moses will be your Oscar Pistorius.

“Good TV has the power to open people’s minds. Brave and cutting edge TV has the power to change people’s lives – as it has done for me.”

See more case studies on our Beyond 2012: The Legacy Games Tumblr page.